E-media Solutions

Overview

In a recent study* into the spending trends of B2B decision makers it was reported that email marketing outstripped direct mail by 3%.  The same research reveals that the percentage of B2B budget spend online is set to increase from 26.5% in 2007 to 33.8% in 2008.

E-media opportunities put you in touch with the ever-growing audience that visit the Plastics Additives & Compounding website and subscribe to the Plastics Additives & Compounding Enews. Combining print and electronic marketing will ensure your message reaches both our print and online audiences.

Online is a place we all go every day and, unlike print advertising, advertising online is completely measurable which means you can check your ROI and re-run or adjust your campaigns to optimise results.

This online media pack brings you all the facts, figures and information you’ll need to incorporate online advertising into your marketing plans.  Together with your Plastics Additives & Compounding Account Manager, you should have all the information you need to put together a targeted and measurable plan to bring you great results.

* B2B Marketing Online, eMarketer report, January 2008.