- 31 January 2008 -
BASF reorganizes masterbatch business

BASF is reorganizing its masterbatch business in Europe and in future will operate under the name BASF Color Solutions. The company says that it will have a unified, pan-European structure based on the technical expertise existing at the five locations - Cologne (Germany), Apeldoorn (Netherlands), Clermont (France), Kuurne (Belgium) and Cervelló (Spain). The changes to the corporate status of the five European subsidiaries will be completed by March 2008.

The business will concentrate on clearly defined market segments: packaging, construction, household products, sport and leisure, automotive applications and fibres. As a supplier focusing on specialities, BASF Color Solutions says that it will develop tailor-made solutions for the plastics processing industry in these market segments. These solutions predominately consist of colour masterbatches in solid, liquid or powder preparations enhanced with additives for special properties, such as UV light stabilizers. The solutions also include tailor-made logistics concepts developed in cooperation with customers ensuring quick and reliable delivery.

BASF Color Solutions; www.basf.com/masterbatch